Industry Analysis For Kraft Heinz Crystal Light Essay

Industry Analysis for Kraft Heinz Crystal Light By: Jenna Senn, Carly Schlager, Ellie Fiskio, Kevin Rosser, and Colin Barsella Table of Contents Company and Brand History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Segmentation, Targeting, and Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Environmental Scanning/Market Summary Consumer and Social Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦...9 Economic Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...10 Technological Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....11 Competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...............11 Other Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 V. Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 Company And Brand History of Kraft Heinz/Crystal Light Crystal Light is a brand of flavored powdered drink mix. It is a low-calorie beverage mix that is used to change the flavor of the water. It is sweetened with a combination of aspartame, acesulfame potassium, sucralose, and or sugar. Crystal Light is a brand within the Kraft Heinz company. Crystal Light was originally launched in 2004 with their single-serve â€Å"On the Go† packets. They were for flavoring one beverage and taking it wherever you wanted to go. Eventually, in 2009, it was redesigned and became available in multi-serve packages, for flavoring larger drinks. Then, in 2010, Kraft came out with a new design for Crystal Light called Pure Fitness. It is a naturally sweetened low-calorie fitness drink mix sweetened with sugar and Truvia, and is currentlyShow MoreRelatedPorters 5 on Kraft Foods1703 Words   |  7 Pagesis the president of kraft His 7 step bussiness model is to drive growth is DISCOVERY: find out what works STRATEGY: focus through lenses VISION: find a simple hook EXECUTION: clarify and deligate ORGANIZATION: build collaborative networks METRICS: manage numbers and tell stories Headquartered in Northfield, Illinois, Kraft Foods (KFT) is the largest food and beverage company in the U.S., and is the second biggest worldwide. Kraft was founded in 1903 by James L. Kraft and, after inventingRead MoreKraft Foods11755 Words   |  48 PagesINTEGRATED COMPANY ANALYSIS Andy Fleming †¢ Laura Hausfeld †¢ Brett Hoerz †¢ Anna Lyman †¢ Eduardo Saenz DECEMBER 15, 2010 1 TABLE OF CONTENTS EXECUTIVE SUMMARY COMPANY OVERVIEW COMPETITOR OVERVIEW GLOBAL GROWTH STRATEGY - â€Å"HITTING OUR SWEET SPOT† OREO IN INDIA: MARKETING ANALYSIS TARGET SEGMENT POSITIONING MARKETING MIX (PRODUCT, PLACEMENT, PROMOTION, PRICING) COMPETITOR ANALYSIS 3 3-4 4 4-5 5 6 6-8 8 8 8-9 9 9-11 11 12 13 14 14-15 15 16 17 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30-31Read MoreProcessed Cheese and Kraft Foods30876 Words   |  124 PagesKraft Foods 2011 TABLE OF CONTENTS Executive summary(KH) 6 Indroduction(ME) 7 Background/ History of Kraft (ME) 7 Mission Statement(ME) 8 Major Goals(ME) 12 Business(ME) 12 Corporate and Environmental Philosophy(ME) 12 Mission Statement Analysis(ME) 13 Strategic Evolution(KH) 13 Intended Strategies(KH) 14 Emergent Strategies(KH) 16 Stakeholders(CB) 20 Internal(CB) 20 External(CB) 22 Kraft’s Organization and Structure (YL) 23 Purpose of the Report(KH) 26 ExternalRead MoreKraft Annual Report99993 Words   |  400 PagesKRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (ExactRead MorePricing for Convenience Goods12585 Words   |  51 Pagesproduct life cycle. 5. Identify the stages in the new-product development process. 6. Describe how products are identified. 7. Outline the different types of pricing objectives. 8. Discuss how prices are set in the marketplace. 9. Explain how breakeven analysis can be used in pricing strategy. 10. Differentiate between skimming and penetration pricing strategies. 12-2 Product and Pricing Strategies Chapter Overview [CH 12 product Bundle of physical, service, and symbolic attributes designedRead MoreAccounting 1-4 Chapter100452 Words   |  402 Pagesâ€Å"rigged.† Similarly, people won’t â€Å"play† the stock market if they think stock prices are rigged. In recent years the financial press has been full of articles about financial scandals at Enron, WorldCom, HealthSouth, and AIG. As more scandals came to light, a mistrust of financial reporting in general seemed to be developing. 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Conflicts Between Liberty Equality in Pre-Civil War America

The conflicts between liberty and equality in America have ranged between minor disagreements to full-out war. The most obvious contingent in the struggle between liberty and equality is slavery, but there was also friction in the women’s suffrage movement and various other attempts to provide equal rights under the law. While slavery in the United States always had its opponents, it wasn’t until 1787 that these detractors started to cause real obstacles for slave owners. During the Philadelphia Convention of 1787, one of the issues raised was whether slaves would be counted as part of the population in determining representation in the United States Congress or considered property not entitled to representation. In a head-to-head†¦show more content†¦This compromise did not sit well with the slave states of the South nor the free states of the North. Representatives from both pro-slavery and free states rushed to the new territories with the intention of voting on the slavery issue. Slavery won in the election of 1855, but the vote was fraudulent because of these non-resident voters. Fighting broke out among the opposing sides in 1856 and the famous beating of Charles Sumner by Preston Brooks on the Senate floor also occurred. These events would become known as â€Å"Bleeding Kansa s†. In 1857, a Missouri slave named Dred Scott sued his owners for his freedom. His argument was that, since his former owners took him to live with them in Free Territories of Wisconsin, he was therefore free. The Dred Scott Decision gave abolition a black eye. The Supreme Court ruled 7-2 that Dred Scott remained a slave because blacks were not citizens and had no citizenship rights, including the right to file a suit in court. The Court also ruled that Congress had the right to ban slavery anywhere. This nullified the Missouri Compromise, even though the Kansas-Nebraska Act of 1854 had repealed it. The Dred Scott Decision angered the North and gave the slave states of the South validation. The abolitionists feared that the Decision would allow for slavery to expand into additional territories and, once again, showed that slavery was a national issue, not just a problem for the South. Not all attempts at conflict wereShow MoreRelatedPolitical Change : The American And French Revolutions And The Civil Rights Movement968 Words   |  4 Pagessignificant disruption such as a social movement or revolution. If the citizens of a country feel that they are being treated unjustly by their rulers, and the rulers think that their ways of governing are satisfactory then a discord is struck and conflict arises between them (Study blue). The main causes of this discord are mostly social issues such as hunger, racism, climate change etc. and/or economic issues like unemployment, poverty, inflation (Study blue). 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In the late 1700s the cottage industryRead MoreHistory 1511894 Words   |  8 PagesFugitive Slave Law led to many conflicts between Northern abolitionists and Southern slave owners in the 1850s, the outbreak of the U.S. Civil War at the start of the next decade essentially rendered the law meaningless. Yes the majority always Rule When the U.S. Civil War began in 1861, the states in the North who claimed to be beholden to a higher law simply ignored the Fugitive Slave Law. They legally justified this response by claiming that since they were at war with the South, the fugitive slavesRead MoreThe Rights And Civil Liberties2009 Words   |  9 PagesEach and every citizen of the United States is automatically granted civil rights and civil liberties. With that being said, every individual is given equal protection under the law and their rights are protected by the Bill of Rights. 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Big Data Changing Airline Industry-Free-Samples for Students

Question: Introduce the idea of big data and associated technologies. Explain how big data is currently changing the airlines industry, and thereby improving customer experience. Answer: Introduction The idea behind introducing big data and associated technologies in the era of technological revolution where large amount of data can be saved and categorized or generated, bagged and processed in a quick time seems a beneficial one. This introduction creates a significant interest in many fields namely healthcare machines, airline industry and baking transactions basically where there are numerous transactions and can be handled by big data in a specific manner. Big data and associated technologies comes with various opportunities of its own knowingly they bring increase in operational efficiency, better and improved customer services, a well-informed strategic direction, attract new customers, products and create greater market coverage. Big data changing Airline Industry It is a well-known fact that big data is changing airline industry in bigger terms therefore improving the customer experience by giving quick response with increased efficiency. Airline industry using big data to make changes for the best of customer as they are known for providing customer experience (Drummond, 2017). They generate: Automated Offers: In order to be creative and stay on top priority between customers, airlines are adopting big data to improve their customer experience. A single booking by customers contains numerous data which is beneficial so airlines are adopting the technique of collecting, detecting and acting system which will help them analyzing hundred and fifty variables in the profile of customer. The system of presenting tailor-made offer, the previous purchases and priorities of customers are measured with the help of big data. The offers can be made for an in-depth analysis of data in order to provide them of personalized offers. Improving Marketing Activities: A next step in personalization improves the marketing efforts of airlines by using big data. Airlines are presenting some special offers where big data collects detailed data from specific customers and such activity would result in positive response from customers which will facilitate airlines to study the customer behavior patterns for marketing activities in future. By analyzing the trends of people who are looking for travelling in a good number then in that case airlines can launch advanced flights (Forbes.com, 2017). Strategies of Pricing and Networking: Big data helps in tracking the purchase activity of traveler and get their demand patters in advance across the world. When the demand seem to be go up for an instance, airlines can alter their prices accordingly. They can get different segments of customers that who are price sensitive and who are not and offer them a price range for the same route. Big data helps catching the information regarding history patterns and forecasts the demand in advance therefore, help in decision making on opening up of new routes and schedule changes. Technology Friendly Flights: Numerous amount of data generated each second during a flight, the reports of incident, pilot, warning and control positions etc. are monitored and analyzed extensively which will improve the flight safety. If machine-learning algorithms are used which consist of a system where vast data sets are crunched to warn regarding the anomalies, also prevent the potential accidents. Challenges for Airlines while Transforming to Big Data Every innovation comes with its own opportunities and challenges and so does the big data has some for airlines. There are challenges with combining and optimizing customer data of airline. Not many airlines are using the 100 percent but only the 12 percent of all and rest it left there. One of the challenge would be the key data which is often uneven across many functions and units altogether. If taking an example the airline data on the experience of passenger is spread across flight operations, complaint databases and various external sources including social media (Saunders, 2017). An integrated source of information of customer is way much expensive and require considerable investment to carry and difficult even if the available budget is large. The real-time IT architectures are used by airline industries and cannot be run on Hadoop or other sources. It is quite difficult to maintain a sustainable competitive advantage from the adoption of big data into operations as it requires a continuous practice in innovation or experimentation with the updated technologies (Batchelor, 2017). Recommendations to Overcome Challenges To overcome such challenges airlines can opt for implementing small-scale CRM that is social media integration if taking an example, for loyalty programs the login can be made available for social media which will help executives to seek out the possibilities of delivering personalized offers and further make case for large scale implementation. A clear and logical plan of action can be made which will help in determining the level of storing and maintaining the social data and conversations in an orderly manner (Chen, Schtz, Kazman and Matthes, 2016). The future ambitions of airlines must depict of how they will handle the data of social media currently. To reduce the substantial investment, airlines can explore the possibilities of using data for the near future with the help of open-source data solutions (Tallon, 2013). Designing Airports of the Future Big data has enabled new design of the airport and solves the massive problems of airport logistics. In the recent summit, CEO of Dubai Airports has opened up about their future plans with an unlimited budget to create such operations for the purpose of making life easier. The use of deep analytics in assigning the gates which will be in a dynamic way. If there is some visibility on incoming planes into onward flights then gates can be assigned in a quite efficient manner that will allow two flights at the airport having numerous amount of passengers in-common so the dynamic gate positions will come close as possible (Davenport, and Dych, 2013). In a new program, retail stores at most of the airports scan the boarding passes of passengers to deliver the notifications regarding departure time, gates and the required time to reach the gates so that there wont be any missed flights experiences faced by passengers. Such program can be setup only with the help of big data and associated t echnologies simple in nature but potent (Raconteur, 2017). Summary This report has highlighted the aspects, benefits, challenges and recommendations to overcome the challenges in adopting big data technology in airline industry. The study has shown how using big data improves the efficiency, reduced the cost structure and created of competitive advantage of airline industries operations. It comes with newest opportunities to improve profits and customer experience globally also there are challenges that industry can face in implementing big data analytics into their operations but they can be handled swiftly by given recommendations explained in the report. It is concluded that big data in airline industry can be beneficial much. References Batchelor, D. 2017.Big Data Means Big Challenges For The Travel Industry. [online] Amadeus Corporate Blog. Available at: https://www.amadeus.com/blog/12/11/big-data-means-big-challenges-for-the-travel-industry/ [Accessed 17 Dec. 2017]. Chen, H.M., Schtz, R., Kazman, R. and Matthes, F., 2016, January. Amazon in the Air: Innovating with big data at Lufthansa. InSystem Sciences (HICSS), 2016 49th Hawaii International Conference on(pp. 5096-5105). IEEE. Davenport, T.H. and Dych, J., 2013. Big data in big companies.International Institute for Analytics,3. Drummond, M. 2017.4 Ways Airlines Can Use Big Data To Make Customers Love Them. [online] W3.accelya.com. Available at: https://w3.accelya.com/blog/4-ways-airlines-can-use-big-data-to-make-customers-love-them [Accessed 17 Dec. 2017]. Forbes.com. 2017.Forbes Welcome. [online] Available at: https://www.forbes.com/sites/oliverwyman/2017/06/16/the-data-science-revolution-transforming-aviation/ [Accessed 17 Dec. 2017]. Raconteur. 2017.High-tech airports of the future - raconteur.net. [online] Available at: https://www.raconteur.net/business/high-tech-airports-of-the-future [Accessed 17 Dec. 2017]. Saunders, A. 2017.How Airlines are Using Big Data Exastax. [online] Exastax.com. Available at: https://www.exastax.com/big-data/how-airlines-are-using-big-data/ [Accessed 17 Dec. 2017]. Tallon, P.P., 2013. Corporate governance of big data: Perspectives on value, risk, and cost.Computer,46(6), pp.32-38.